Apple believes in accessibility for all, including pets. We partnered with 3DPets, an organization that uses the LiDAR Scanner and TrueDepth technology on the iPhone to 3D print prosthetic limbs for animals of all types. The entire story was Shot on iPhone as well, allowing us to share this feat of technology and put these amazing dogs in the spotlight where they belong through a mass-media campaign across social, broadcast, and billboards in Times Square.