The Apple Instagram account is a home for the Shot on iPhone community. We launched the account in 2017 and it continues to be a place to put everyday iPhone photographers in the spotlight for their incredible creativity. We grew the organic community to over 34m followers with zero paid media spent and the #shotoniphone hashtag is at 31m posts and always growing. The account also features collaborations with top photographers, short films from award-winning directors, behind-the-scenes storytelling around our Shot on iPhone music videos (like with The Weeknd, Olivia Rodrigo, Lady Gaga, etc.). But, our top posts of all time continued to come from our community of creators from around the world.